Hi there.
Man wearing glasses writing on a whiteboard in a modern office space.
(Will)
here.
I'm a design system + ux designer living in the bay area.
I break down usability nightmares and rebuild them as clear systems: reusable patterns, documented details, and branding that share one visual language.
When I'm not designing, you’ll find me with my wife and our frenchie, developing board games, making leather goods, or playing pickleball.
A cute french bulldog face. Link goes to Bella Bee's instagram page.icon of a board for a board game. Link goes to wbeestudio instagram page.an icon of a leather belt. Leads to William Bee's instagram page.an icon if a pickleball and paddle. Link goes to get.ugly-pickle.com landing page

What I've done

Visual/Web (UI) → UX Designer →

Design Systems Manager

Mobile to BRONGA

UX DESIGN
DESIGN SYSTEM
ANIMATION

Evolved from mobile UX design to overseeing the (BRONGA) Stitch design systems for the Gap inc. portfolio.

View
Circular logo divided diagonally with upper half in golden yellow and lower half in black, featuring a stylized white continuous looped line crossing both halves.

Visage to SWAN.

UX DESIGN
DESIGN SYSTEM
ANIMATION

Designing the system behind the design system. Taking SWAN from infancy to maturity.

View
Abstract geometric design of four blue overlapping triangles forming a larger downward-pointing triangle.

IN-PROGRESS

It feels like pickleball.

UX DESIGN
DESIGN SYSTEM
MOBILE DEV.
WEB DEV.
ANIMATION
ARDUINO

A love letter to the sport, Ugly Pickle brings together everything I’ve learned over the years in a single box. Coming to Kickstarter in Q1 2026.

View
Four people gathered around a table playing a colorful board game with cards and character pieces, smiling and interacting.
Thanks for stopping by! Like what you see? Send me a message!
will@wbeestudio.com